Multifarious copywriter | Creative copy editor | Persnickety proofreader
I write the words that work
Collaborative … Engaging … Fun
Ingrid Martini
I am a seeker of knowledge and a spinner of yarns. I love to play, I love to explore and I love bad jokes — especially puns. Bicycling is my bliss and I dig classic convertibles. I’m a no BS, hard-working, straight shooter. I have a bounce in my step and an optimistic soul. Where others see barriers and roadblocks, I see challenges and possibilities.
My Experience
I’ve been told I’ve got an eclectic background. I attained the classic English degree while working at the college newspaper. Post college, I worked at a CD catalog company, a printshop and a photo retouching service as a graphic designer. Then I wanted to think more strategically, beyond just making an advertisement, so I got an Integrated Marketing Communications degree. I worked in product marketing, website development and content management. Then moved to a B2B agency as an account manager. I then finally gave in to my impulses and dreams and pursued copywriting. It’s been a fun winding path circling around what I really wanted to do. Now, I do work I enjoy every day.
Skills … Talents … Beyond
I’m a natural storyteller with excellent writing and editing skills. I write many kinds of marketing and advertising for targeted audiences across diverse media. From B2B consumers to selling-in to distributors, carriers and big box stores to direct to consumer.
Video Scripts
// Sell-in
// Training
// Install
// Feature
Messaging
// Headlines
// Emails
// Banner ads
// White papers
// Print ads
// Sales materials
// Product descriptions
// Web copy with SEO
// Narratives
Company
// Presentations
// About Us
// Boilerplates
// Brand guides
// Writing style guides
// AT&T CAMPAIGN
Pink is Strength
Before Otter Products created its foundation, OtterCares, OtterBox invested its giving in other causes. One such cause was a partnership with AT&T that sold exclusive pink cases supporting the Avon Breast Cancer Crusade. This was a multi-year endeavor that generated over $2 million.
BRAND GUIDES \\
Building the foundation …
I’ve been fortunate to have the opportunity to work on multiple iterations of OtterBox brand guides. I also assisted in the creation of brand guides for agency clients. A brand guide is no easy piece of work. From original draft to the version that pleases the creative director to the version that pleases the marketing director, each step of the process is a careful navigation of everything that needs to be communicated and all the things that don’t. And no matter anyone’s personal preferences on the Oxford comma or spaces around dashes, one map must come together that guides everyone along the path that best represents a brand.
OtterBox Brand Guide
OtterBox Writers Guide
// TRAINING VIDEOS
Engaging details …
Product training — not necessarily a salesperson’s favorite to sit through — but a necessity for the role. With the goal of making training videos entertaining, I took a fun approach to the video scripts that show off OtterBox products to in-store sales associates. I was also fortunate to have two fun personalities to work with for filming.
Cables Training
Power Banks Training
Chargers Training
WHITE PAPERS \\
Thought leadership …
The B2B marketing team was looking for help developing content that displays the depth of engineering and R&D that OtterBox puts into its products. The goal of the marketing initiative was to highlight the company’s thought leadership and consultative approach to product development. The team used these marketing white papers to engage potential customers and direct them to vertical-specific information that helps to make a sale.
